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Funnel Architect · Conversion System Installer

Hassan
Ajanaku.

I install the system. I leave.
The revenue keeps running.

8+ years across brand, copy, and growth. I build acquisition machines — VSL funnels, call booking flows, email lifecycle, performance tracking — and hand them over generating revenue on their own. $1,229,160 confirmed for one client in 12 months.

Hassan Ajanaku
Confirmed System Revenue · One Client · 12 Months
$0
ExcelMindCyber · Feb 2025 – Jan 2026 · VSL ran unbeaten for 12 consecutive months
—
Net profit swing month one
—
Cost per booked call reduction
—
VSL views · UK client
—
Revenue · UK client · one VSL
Hyros
GoHighLevel
Kartra
WebinarFuel
Facebook Ads
Klaviyo
ActiveCampaign
VSL Architecture
Quiz Funnels
Webinar Scripts
NHB Framework
ExcelMindCyber
Thelix Holdings
Hyros
GoHighLevel
Kartra
WebinarFuel
Facebook Ads
Klaviyo
ActiveCampaign
VSL Architecture
Quiz Funnels
Webinar Scripts
NHB Framework
ExcelMindCyber
Thelix Holdings
Trained By

The frameworks behind
the $1.2M result.

Jason Fladlien
Webinar & Offer Architecture
Jason Fladlien
The Webinar King · GOAT Webinars
Behind some of the highest-grossing launches in internet marketing history — including a $57.9M single launch. Alex Hormozi studies his frameworks. Iman Gadzhi flies him in to close live rooms. I applied his full webinar system inside EMC's acquisition engine.
GOAT Webinars
Alen Sultanic
VSL · Funnel · Quiz · Direct Response
Alen Sultanic
NHB+ Mastermind · 14 Months · $500/month
One of the most exclusive direct response masterminds in the world. I was a paying member for 14 months — $7,000+ invested — studying VSL scripting, funnel architecture, quiz funnels, and conversion psychology. The NHB belief-building framework is the backbone of everything I write.
NHB+ · 14 months
Robert Allen
Email Marketing & Revenue Attribution
Robert Allen
Klaviyo & Email Lifecycle Systems
Advanced email marketing, list segmentation, revenue attribution, and lifecycle automation through Klaviyo. Understanding how email fits inside the full acquisition system — not as a standalone channel, but as the mechanism that converts attention into recurring revenue long after the first sale.
Klaviyo & Email
In Memoriam
The Work

One system. Twelve months.
$1,229,160 confirmed.

ExcelMindCyber (EMC) · Cybersecurity Education · Dallas, TX
From −$17k/month to $1,229,160
in 12 months.
January 2025 — January 2026 · Still running as control · April 2026
$1.2M System
Monthly Ad Spend
$131,429
$68K
↓ 47%
Net Profit · Month One
−$17,175
+$62K
↑ $79K swing
Cost Per Booked Call
$491.76
$190
↓ 61%
ROI
−14.94%
+88%
↑ Month one

The brief: $50k budget. 200 challenge participants. Be creative.


EMC had one channel — a webinar funnel losing $17,175 every month. I built a VSL system from zero alongside it using the NHB belief-building framework. Hyros attribution on every dollar. Same media buyer. Same traffic. Different funnel.


Month one: spend dropped 47%, profit swung $79,266. The VSL ran as the unbeaten control for 12 consecutive months. Never rebuilt. Never replaced. Just running.


12 months total: $551,299 front-end + $677,861 back-end = $1,229,160 confirmed.

What I Built
  • VSL script — NHB belief-building framework
  • Full funnel: Ad → Lead Magnet → VSL → Call Booking
  • Quiz funnel flow — part of Feb 2025 acquisition system
  • Hyros attribution — every dollar tracked
  • Weekly CAC / ROAS / CPL / channel split reporting
  • Offer positioning — VIP vs Platinum experience split
  • Sales team briefing and handover documentation
Lara Okpor · ANT Learning UK
One VSL. 2M+ views. £30k+.
VSL and email sequences for a UK children's education business. One script, running as a paid ad, crossed 2 million views and generated over £30,000 in confirmed revenue.
Thelix Holdings · VP Marketing (Current)
18+ months. Full engine ownership.
VSL scripts, webinar scripts (200+ slides), quiz funnels, ad video scripts, email sequences. Strategy, copy, and operations as VP of Marketing.
In Their Words

The people who
saw it happen.

Not case studies. Not screenshots. The actual people — the founder who gave me the brief and the media buyer who watched the numbers move in real time.

The Founder · ExcelMindCyber
Tolulope Michael
CEO · ExcelMindCyber · Dallas, TX
TESTIMONIAL · EXCELMINDCYBER FOUNDER Tolulope Michael CEO · ExcelMindCyber · Dallas, TX "The founder behind the $1,229,160 system — in his own words." PLAY
"The founder of ExcelMindCyber — the business behind the $1.2M system."
The Media Buyer · $20M+ Ad Spend
Sultan
Founder · Avelve · $20M+ combined ad spend managed
MEDIA BUYER · $20M+ AD SPEND · AVELVE $20M+ Sultan Founder · Avelve · $20M+ Combined Ad Spend "The media buyer who watched the numbers change in real time." PLAY
"The media buyer who watched the numbers change in real time — same traffic, same budget, different funnel."
Portfolio · Script Samples

The copy that
generated $1.2M.

Real scripts from live campaigns across cybersecurity, children's education, and high-ticket coaching. Read the pages — then request the full version after a discovery call.

Online Education
EMC Control VSL
$1,229,160 · 12 months · Still running
Read pages 1–2 →
Children's Education
Lara Okpor UK VSL
2M+ views · £30,000+ confirmed
Read pages 1–2 →
High-Ticket Coaching
Thelix Full Engine
18+ months · VSL · Webinar · Quiz · Email
Explore samples →
See all work, filter by niche, request full scripts.
Services

Three ways to
work together.

▶
VSL Architecture & Scripting
The script that sells before your team picks up the phone. Written on the NHB framework. Built to run for months without being rebuilt.
View details →
⬡
Funnel Build & Systems Install
Ad click to booked call — full architecture, platform build, Hyros tracking, and weekly performance reporting.
View details →
◈
Fractional VP of Marketing
Strategy, copy, systems, reporting — all of it. Embedded in your business. Built to hand over clean.
View details →
The Fit

Right for some.
Not for everyone.

Strong fit if you…
  • Run a high-ticket coaching, education, or consulting business
  • Have a proven offer with real traction already
  • Are spending on ads but leaking on conversion
  • Want someone who owns the full engine — not just one piece
  • Value clean attribution and weekly performance data
  • Think in long-term systems, not short-term campaigns
Not the right match if you…
  • Want copy only — no strategy or system around it
  • Don't have a validated offer or paying customers yet
  • Need someone to take direction, not give it
  • Are looking for the cheapest option in the room
  • Can't give a system 60–90 days to prove itself
Starting Engagement
$3,000/month · $75/hr consulting · $5,000 funnel builds
By The Numbers

The proof is in
the attribution.

0
Confirmed system revenue
one client · 12 months
0
Reduction in cost
per booked call
0
VSL views generated
UK client
0
Building acquisition
and marketing systems
The Stack

Tools I live inside every day.

HyrosGoHighLevelKartraWebinarFuelVturbFacebook AdsActiveCampaignConvertKitKlaviyoVSL ScriptingQuiz FunnelsWebinar ArchitectureOffer PositioningEmail LifecycleCall Booking FlowsNHB Framework
Discovery Call · 20 Minutes · Free

Book a call.
Let's see
if we fit.

Strong offer. Broken or missing acquisition system. That's the brief I was built for. No pitch. No pressure. Twenty minutes to figure out what's not converting and whether I'm the right person to fix it.

Come prepared with
What your business sells and at what price point
Your current acquisition setup — what's running, what's not
The specific number that needs to move (CPL, booked calls, ROI)
How fast you need results and your available budget
$1.2M
Confirmed
one client · 12 months
−61%
Cost per call
month one
2M+
VSL views
UK client
Hassan Ajanaku · Discovery Call
Pick a time. I'll confirm within 2 hours.
⏱ 20 minutes ☎ Google Meet 🌍 Your timezone ✓ Free
Prefer to send a message first?
✓ Received. I'll reply within 24 hours.
Script Samples · Live Campaigns

The copy that
generates revenue.

Read 2 pages of each script. See why it converted. Request the full version after a discovery call — no commitment, just the work.

$1.2M
Generated by this work
Online Education · Cybersecurity
The Control VSL
That Never Lost
ExcelMindCyber · Dallas, TX
→ $1,229,160 confirmed · 12 months · Still running
"Hey, Tolulope Michael here… And I'd like to personally congratulate you on listening to your gut, doing the smart thing, and investing in the Fast Track to a 6-Figure Cybersecurity Career. That decision has the potential to become the single most important investment of your life…"
Read pages 1–2 VSL Script
Children's Education · UK
Stop Teaching Your Child
The Alphabet
Lara Okpor · ANT Learning UK
→ 2,000,000+ views · £30,000+ confirmed revenue
"Stop teaching your child the alphabet. Yes, you heard me right. Stop. Right now. Every minute you spend teaching A-B-C-D is actually making it harder for your child to learn to read…"
Read pages 1–2 VSL Script · Cold Traffic
High-Ticket Coaching · Full Engine
18 Months.
Every Format.
Thelix Holdings · VP of Marketing
→ VSL · Webinar (200+ slides) · Quiz · Email · Ad Scripts
VSL scripts, webinar decks, quiz funnels, ad video scripts, email sequences — the full acquisition stack across 18+ months as VP of Marketing. Multiple formats, all tracked in Hyros.
Explore samples Full Engine
Business Coaching · Webinar
200+ Slides.
One System.
ExcelMindCyber / Thelix · Multiple Launches
→ Written, structured and produced across full launch cycles
Full webinar scripts written using Jason Fladlien's GOAT Webinar framework. Each deck structured to move cold-to-warm audiences from awareness through objection handling to close inside a single session.
Request sample deck Webinar Script
Online Education · Quiz Funnel
The Quiz That Dropped
CPL by 61%
ExcelMindCyber · Feb 2025 Acquisition System
→ Part of the system that booked 354 calls in month one
Built using Alen Sultanic's NHB quiz funnel framework. The quiz segment qualified leads before they reached the VSL — meaning the audience that hit the call booking page had already pre-committed to the outcome.
Request quiz flow Quiz Funnel
Email · Lifecycle Sequences
Pre-Call. Post-Call.
Re-Engagement. Upsell.
Thelix Holdings · Multiple Sequences
→ Full lifecycle from opt-in to back-end programme purchase
Email sequences written across every stage of the revenue journey — pre-call nurture to reduce no-shows, post-call follow-up for unconverted leads, re-engagement for cold lists, back-end upsell for programme completers.
Request email samples Email Sequences
Full scripts and decks available after a discovery call.
Script Sample